What to Do if Your Ads are Rejected

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If your ads were rejected:

If your ad promotes personal health products and services:

  • Explain benefits of your product or service in a way that applies to everyone. Avoid using claims that may create an inaccurate view of the results or potentially create unmet expectations.
  • Consider the reaction of the audience that will view the ad. Avoid using content that may make the person viewing the ad feel bad about their current state and create a negative self-perception.
  • Focus on the purpose of your product or service, instead of the health condition. Sometimes ads that focus on an individual’s beauty or health condition can feel uncomfortable.

If your ad promotes weight loss products, please keep in mind that our Cosmetic Procedures and Weight Loss ads policy requires that ads marketing weight loss products and services must be targeted to people at least 18 years or older.

Note: Facebook’s policies and enforcement practices are subject to change. Always consult Facebook’s Advertising Policies for the most up-to-date policy information, including our Personal health advertising policy and Personal Attributes advertising policy.

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