A business page on Facebook is a valuable tool for any marketer, whether you are a consultant, SME or corporation.
Ever since Facebook launched in 2004, it has continued to grow inactive users. It is the most popular social media platform across the globe and the second most visited website.
Literally, billions of people are using Facebook every week. So it’s an excellent opportunity to put your brand in front of your target market and grow an audience with people who could become customers.
However, Facebook is not static. It is always updating the algorithm and including new features for users.
Luckily, I have created this guide to marketing on Facebook in 2021 with up to date information about setting up your account and the tools available for you to use.
