Haffner & Morgan

Used Social Media Advertising and Google Advertising to generate qualified personal injury leads for the H&M firm.

Lead Generation Success

Facebook Increase in Qualified Lead Generation

100%

Instagram Increase in Qualified Lead Generation

95%

Google Ads Increase in Qualified Lead Generation

100%

Their Story

Helping to ensure the best possible outcome for Their clients

What They Do

Haffner & Morgan have practiced for many years representing Plaintiffs in a wide variety of cases for their clients. They understand the primary focus of every attorney should be on the client. Understandably, as a potential client, you have many choices when selecting an attorney, and choosing the right attorney is oftentimes the difference between success and failure. When a person is wronged, they usually have to deal with a large insurance company or government entity who does not care about them or what they are going through.

People often need professional representation, but all lawyers and law firms are not created equal. Because the attorneys at Haffner & Morgan are focused on their clients, they are able to achieve the best results.

Their Goal

Haffner & Morgan reached out to uBo Solutions to increase the amount of lead generation they were bringing in from cold audiences. We started with Facebook/Instagram advertising and Google Ads to reach more people in their local area of San Diego.

Over the course of 3 short months, we were able to drastically scale their qualified lead generation and help them close multiple new client deals.

Tailor-Made Digital Marketing

Customized Marketing Plan

Identifying the Problem

Having a difficult time standing out and letting their city know they exist. In an increasingly competitive marketing environment Haffner & Morgan wanted to reach as many people as possible while generating leads. With a strong brand and tremendous work ethic they knew that if the “right” people saw their ads they would succeed.

The Solution

Tracking. The first thing we needed to do was add analytic capabilities to their website to start collecting data for their online tracking.
Facebook and Google Analytics data were analyized to find and hyper target users while creating various geo-tunneling that identified audiences that were most relevant to them.
Multiple Touch Point Method
We know that it takes about 3 to 4 touch points before someone makes a decision. We used our proven tiered strategy to generate various data on users journeys and remarketing to them based on the path within our marketing funnel.
Began our remarketing and retargeting process of all people that reached our marketing funnel while also shortening and simplifying Haffner & Morgan’s lead gen process.

Facebook Results

82,000 People Reached

1,353 Clicks to Website

$2,800 Ad Spend

30 New Leads (178x ROI)

Google Ads Results

1,550 Clicks to Site

109,000 Impressions

$8,500 Ad Spend

46 Leads (50x ROI)

"Ernie and Blake have done an amazing job for us. We've found countless new clients due to their marketing efforts."

Christian Haffner

Attorney

Haffner & Morgan

Used Social Media Advertising and Google Advertising to generate qualified personal injury leads for the H&M firm.