When you set the budget for your campaign, you can choose how you would like Ads Manager to optimize your ad delivery. You should choose one key action.
The objective you pick at the campaign level will determine which optimization events you can choose from. Your optimization choice will help determine who we show your ads to.
- Optimize for link clicks – We’ll show your ads primarily to people who are likely to click on them.
- Optimize for impressions – We’ll show your ads as often as possible.
- Optimize for audience reach – We’ll deliver your ads in a way that helps you reach as wide of an audience as possible.
Note: These are only a few of the optimization options you can choose from.
Let’s take a look at how to choose the optimization you want for your campaign.
Optimization
In the Budget & Schedule section of Ads Manager, you will choose your optimization from the Optimization for Ad Delivery dropdown menu.
Traffic
If you want to increase traffic to your website by showing your ads primarily to people who are likely to click on them, select the Optimize for Link Clicks option.
Reach
But if your campaign objective is to show your ad to the maximum number of people, you may want to select either Impressions or Reach.
If you would like to see a complete list of all the available optimizations, you can visit the Business Help Center.
Now you’ve learned how to select an optimization event that is most likely to help you reach your campaign objective. Next, you’ll learn how to estimate the audience reach of your ads.
